We scale businesses

Strategy, transformation, and commercial excellence in consumer industries

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Trusted Advisor to Scale-ups and Public Companies

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About Us

HYLIA is an independent consulting firm with a strong track record in scaling businesses, leading transformation programmes, and navigating complex challenges. With 13 years of experience serving TMT, retail, leisure, and healthcare clients across London, Zürich & Silicon Valley, we bring unique insights to drive innovation and growth.

Our team's experience spans from top-tier consulting firms to high-growth startups, giving us a clear perspective on both strategic planning and hands-on execution. We specialise in strategic planning, advanced commercial analytics, and building and inspiring teams to deliver transformative change.

Services

Strategy

Developing and implementing strategic plans to drive business growth and competitive advantage across TMT, retail, and healthcare industries.

Change & Transformation

Guiding organizations through complex change initiatives and digital transformations, leveraging experience from major programmes in various sectors.

Commercial Analytics

Optimizing commercial operations and enhancing customer value propositions through advanced analytics and data-driven decision making.

Scaling Operations

Expertise in scaling businesses from startup to mature operations, with hands-on experience in fundraising, team building, and operational optimization.

Case Studies

Healthcare Transformation in Southern England

Approach: Directed six teams totalling 25 consultants to support service transformation and improvements in population health.

Key Actions: Conducted segmentation and benchmarking analysis of over 1 million patient records. Facilitated care model design with clinicians and local managers. Set up Programme & Clinical Boards.

Impact: Identified £200m+ opportunity in expanding out-of-hospital care. Won Health Service Journal award. Supported client to exit regulator concern regime.

M&A Strategy for FTSE 100 Hospitality Company

Approach: Led market analysis and modelling of strategic M&A scenarios for CEO and Head of Strategy.

Key Actions: Analysed franchise partner pricing and implemented disciplined pricing guardrails.

Impact: Discovered £2m+ net profit opportunity from just two weeks of support.

Healthcare Transformation in North-West England

Approach: Led consulting teams on multiple projects to support health and care devolution implementation.

Key Actions: Supported negotiations for £450 million transformation fund. Modelled projections of investment and impact. Created year-on-year financial balance framework.

Impact: Secured funding and developed locality five-year plans.

Power Generation Growth Strategy

Approach: Led cross-divisional team to develop growth opportunities in distributed power generation.

Key Actions: Assessed market opportunities and developed business case.

Impact: Enabled launch of client's Distributed Energy and Power business. Facilitated UK's first closed local energy network trial.

Commercial Diagnostic for High-Growth Tech Startup

Approach: Led project to analyse sales conversion, pricing algorithm, and channel partner network.

Key Actions: Conducted comprehensive analysis of historical data and current processes.

Impact: Identified 11% revenue opportunity. Developed implementation plan for CEO and CMO.

Promotional Strategy for European Supermarket

Approach: Led team of senior trading directors to optimise promotional strategy.

Key Actions: Developed criteria, processes, and tools to avoid duplicative or poorly-performing promotions. Modelled strategy's run-rate effects in various scenarios.

Impact: Achieved £54m p.a. return on run-rate basis.

Digital Strategy for Global Media Organisation

Approach: Conducted 'due diligence'-style assessment of digital strategy.

Key Actions: Evaluated content verticals, brand hierarchy, video platforms, audience engagement, and ad monetisation.

Impact: Client adopted recommendations, including cancellation of £20m investment in favour of successful external partnership.

Indirect Sales Strategy for Global IT Manufacturer

Approach: Developed recommendations to improve channel partner strategy.

Key Actions: Interviewed external partners in UK and Europe. Analysed terrabytes of deal-level data. Facilitated strategy design workshops.

Impact: Improved channel partner segmentation, incentives, and processes.

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